You’ll have read here about our sponsorship of rugby league club Bradford Bulls and League One’s Bradford City Football Club.
We also support their respective community foundations, both of which reach out to the local communities of Bradford using sport as a way of addressing issues such as education, health and well being, social inclusion and social action. (http://www.bradfordcityfitc.org.uk/index.html and http://www.bullsfoundation.org/).
As customers and employees live all over the UK, however, we’re always looking at ways of supporting those communities in which we operate, addressing the issues that matter to them most.
Much of that work is undertaken by the community partners which our Good Neighbour programme invests in, both financially and through staff volunteering.
Our sponsorship programme also engages with organisations that deliver such projects, predominantly through grass roots sport.
One such recent example was rugby league club Salford Red Devils’ Tackle Men’s Health Festival which culminated in a match day extravaganza of activities!
Teaming up with the Salford Red Devils
‘Tackle Men’s Health’, a programme commissioned by the Salford Clinical Commissioning Group, sees the Salford Red Devils Foundation, alongside first team players such as Cory Patterson and Adrian Morley, deliver a 12 month, city wide preventative programme with the aim to ‘Tackle Men’s Health’ using an innovative sports club related approach.
The programme uses the Foundation’s touch rugby league, talks and Red Devils boot camp programmes to:
- Target males aged 30+
- Engage residents of Salford
- Maintain sense of health and wellbeing
- Increase physical activity levels
- Sustain positive behaviour change
The culmination of this great work was a Tackle Men’s Health week, sponsored by Provident, during which the awareness programme was taken out to local amateur rugby league clubs and shopping centres. Anyone who took part in activities were given a free club membership card, courtesy of Provident, which gave them access to the last home Super League game of the season against Hull KR on 12th July. The programme and match were also promoted via Provident sponsored local radio advertisements.
300 new match day fans
On match day nearly 300 newly engaged fans joined supporters from both Clubs to enjoy touch rugby league on the artificial pitches next to the stadium, free sun glasses from Provident (the glorious weather meant these came in useful!), and a visit from the military who entertained with a climbing wall and other activities.
Inside the A J Bell Stadium the Parachute Regiment and Royal Marines contested the Trafalgar Cup, the annual armed forces rugby league challenge match. An exciting game saw the Marines win 36-26.
Then the main event, which was a must win for both teams at the bottom half of the Super League table, ended in a 31-18 win for Salford after Hull KR held an 18-4 half time lead.
A great day was had by all and our support enabled the club and foundation to engage with more men on match day and otherwise, spreading the message about the importance of men’s health awareness.