Rugby League Club Bradford Bulls is sponsored by Provident Personal Credit the biggest sponsorship deal of its kind in Super League history.
Bradford’s Rugby League team – the Bradford Bulls – have enjoyed some less than stellar fortunes recently. As their season comes to an end, we look at how they’ve done and what might be in store in the future…
Last year we all enjoyed one of the all-time great summer’s of sport. From the spectacle of a hugely successful London Olympics to the non-stop action of the UEFA European Football Championship, sports fans had plenty to cheer on.
By comparison this year might have seemed a little pedestrian, but for the sporting city of Bradford things have, shall we say, not been boring over the last few months! We’re going to have a look at what the Bradford Bulls have been up to…
A Proud History
Formerly called Bradford Northern, the Bulls have given their passionate and loyal fans fantastic successes over the years. They’ve won rugby league’s premier competition, Super League, four times, its predecessor the RFL Championship, twice, the Rugby League Challenge Cup five times, and have held the title of World Club Champions three times!
Add to this countless Yorkshire cup victories and a raft of standout players supplied to the Yorkshire county and English teams, they have long been one of the games super powers. But recent times haven’t been so illustrious. Let’s see how this season has gone.
2013 Season – Early Promise, A Faltering End
With the Super League play-offs approaching their culmination with the Grand Final at Old Trafford, Bradford Bulls’ are left to reflect on a 2013 Super League campaign which promised much at the beginning, has come to an unceremonious end but leaves the fans with much promise for next season and beyond.
An excellent 26-24 victory away to Wakefield Wildcats at the beginning of August meant they were still in the running for a much coveted play-off spot, however, two straight defeats to lesser fancied teams Catalans Dragons (22-23) and Castleford Tigers (46-34) eventually ended their hopes.
The poor end of season run means that for the fifth straight season Bulls will not be in the running for Old Trafford glory.
There is light at the end of the tunnel, though. Possibly the worst performance of the season, a 20-10 defeat to lowly London Broncos, was followed by a 58-6 whitewash of League Leader’s Shield winners, Huddersfield Giants, a team they also beat handsomely earlier in the season in the reverse fixture. Whilst Huddersfield, who had one eye on the play-offs, fielded a weakened side Bulls’ line-up also featured inexperience in the form of four very promising youngsters. Add these to the four new experienced players signed to ply their trade at the Provident Stadium from the 2014 season and the outlook is a lot more promising.
Backing The Bulls!
Even though the Bulls have struggled on and off the pitch in recent times, the new owners and management team are striving to invest in the future. The future certainly looks brighter thanks to the tremendous support of their fans and local businesses – such as Provident Personal Credit who last year agreed a four year £1.2 million sponsorship deal, helping the Club to build for a more secure future and the ability to compete with the best in the game.
How do you see Bradford’s sporting future?